Strengthening Ties: Serge Betsen in Sri Lanka

November 27, 2025

A highly successful programme of events centered around the visit of French rugby legend Serge Betsen concluded last week, highlighting Sri Lanka’s growing prominence as a destination for sustainable tourism and high-quality manufacturing, while further strengthening the country’s bilateral relations with France.

The initiative was organized by the Sri Lanka–France Business Council of the Ceylon Chamber of Commerce, in collaboration with key industry partners, aiming to showcase Sri Lanka’s business potential, cultural richness, and commitment to sustainable growth. The events brought together business leaders, cultural ambassadors, and sports enthusiasts, fostering dialogue and collaboration across multiple sectors.

The visit reached its grand finale in Colombo with a glamorous evening that seamlessly combined fashion, fine wine, and cultural performances. The sophisticated event served as a testament to Sri Lanka’s hospitality, elegance, and global outlook, leaving a lasting impression on both local and international attendees.

MAC Holdings Private Limited, together with Clove Beach Wadduwa, Antiquity and Legends and Paradise, proudly served as Platinum Sponsors of the programme, elevating the initiative to new heights. Their support was instrumental in creating an experience that not only celebrated sporting excellence and culture but also reinforced the country’s positioning as a vibrant hub for tourism, innovation, and sustainable business practices.

The successful execution of these events underscores Sri Lanka’s commitment to fostering international partnerships, promoting sustainable development, and celebrating cultural diplomacy, while opening doors for future collaboration between Sri Lanka and France.

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